Customade Group’s targeted digital club package has already helped many established installers to ramp up their online presence, win scores of exclusive customer leads and achieve incredible return on investments.
In 2018, Customade recognised the need for an improved digital presence across their installer base and have been rolling out their digital support package, in partnership with Winsoc Digital, for the last two years. This digital support package includes a new website build, social media set up and management, reporting, I.T support and access to qualified, bespoke leads. During the roll-out phase of the programme, after meeting with dozens of installers to discuss the aches and pains they faced in running their businesses, it quickly became apparent that a powerful business tool was required to handle those leads. It was all well and good generating high-quality business leads, but if these leads were not organised and followed up then what’s the point in generating them?
Quote-To-Win was born out of these discussions with installers. Winsoc Digital’s Quote-To-Win app helps installers to seamlessly manage their leads and quotes, so they reduce the amount of time spent on sales administration and ultimately win more business. The app is easy to use, yet has powerful features built in to convert quotes to sales 24/7 and help installers to work smarter and achieve profitable growth. Installers can use the app to nurture leads, send and track quotes and communicate with prospects. It also automatically follows up potential customers and even sends reminders to them to help increase conversion rates.
Glasgow based Right Choice Homes were one of the first installers to sign up to the digital club, and just two months into the programme they had transformed their online presence and achieved an astonishing return on investment of 1420%.
Barrie Knox, owner of Right Choice Homes explains “We’d been using traditional methods, like press advertising and door to door leafleting to promote our business throughout Scotland but we knew we really needed to boost our online presence to win more customers. We’re not digital experts though and needed some technical support to get things moving.”
He continued, “naturally, we were very interested to hear about the new package from Customade that promised all the technology and know-how we needed to enhance our image, reach new prospects and get those all important leads. We decided to invest in it almost immediately and we are so pleased we did – within weeks we were generating leads and converting a very high proportion of them into profitable work.”
“Their specialist team carried out a full “digital fitness” audit and developed a bespoke package to quickly achieve measurable results. The Quote-To-Win app has really delivered for us. It puts all our leads and quotes in one place and helps us organise and follow them up quickly and efficiently. The app is so easy to use because it does all the hard work behind the scenes and we can use it anywhere and at any time of the day. Getting leads in and then converting them is a challenge for any installer, but we’ve overcome this hurdle with the new app and a greater online presence. In the first two months, our lead campaign netted more than £20,000 worth of business from a very modest investment – we’re pleased with the results so far.”
At the start of the digital journey in 2018; Winsoc Digital conducted a mass audit of Customade customers and discovered that only 44% of installers had a Google My Business account, 57% had online reviews, 43% had a website and 57% had a social media presence. Customade’s managed digital support programme aims to change those figures for the better.
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