Have you neglected your online presence?
How to make your online business a NO.1 competitor, post covid19.
The fenestration industry has been extremely busy since COVID19 lockdown left people at home; with a 65% increase in homeowners investing in renovations to their properties in 2020, and a 73% rise in renovations estimated for 2021.
With all this work, your online presence may have fallen behind.
Why is online important?
75% of internet users judge a businesses credibility based on the appearance of their website. Your online presence is one of the most essential tools a company can employ to increase your customer base and promote your business. In this digital age, customers are expecting to find your business online, and research (which is most often conducted online) is the first step in their decision-making process, as to whether they will buy your products over a competing company.
Your online presence, whether it be a website, social media or e-commerce platform, allows you to reach customers on a global scale and to connect emotionally with them. Being online means you are accessible to people 24/7 and it has been indicated that today, some people view a business negatively if they have no online presence. With this in mind, you must portray yourself in a professional, reliable and approachable manner. Here are our tips to transforming your online presence and boosting your businesses’ credibility:
- How you look is important! Too much information and a visitor could find your platforms difficult to understand, too little information and a customer’s understanding of your business could be vague. Similarly, the layout is important in directing your customer’s eye; having hierarchy in the arrangement of your website for example, allows visitors to naturally gravitate to the most important elements.
- Consistency is key. Pick a font / colour / logo / motto and stick with it! Uniformity will have an immediate impact on visitors and portrays professionalism.
- Highlight your skills. Showcase what you do, and how well you do it. Research shows that 93% of people’s purchasing decisions are impacted by online reviews, and 68% will pay up to 15% more for the same product/service, if it means they will have a positive experience.
- Content is crucial. Consistency, however, is not always the rule when it comes to content. Having a combination of visual elements, either pictures, infographics, videos, or text, helps to break up the page and is more visually appealing to visitors. Did you know that 95% of information transmitted to the brain is visual?
- Accessibility and Approachability. Your platforms should be compatible will all devices (Laptop, mobiles, tablets, etc). By injecting personality and highlighting your passion for your work, people can relate to you, your enthusiasm will translate through to the visitors reading and ensue confidence in you and your business and help to create a positive experience.
Winsoc Digital are here to help you and your business with our WinWeb and WinSocial services. If you have no idea where to start with your online presence, or already have existing online platforms that need updating or managing, look no further!
WinWeb is our web-build package that covers everything to do with your online presence. We can design your logo and build a website that goes above and beyond in terms of functionality and appearance; it will help produce results and drive leads for your business. We also provide Search Engine Optimisation (SEO) work, to help you get above your competition, and be seen in search engines.
WinSocial can range from fully managing to part-managing your social media; leaving you to be as hands-on or hands-off as you like.
- We create perfectly optimised social media accounts, providing your business with a compelling and joined up social media presence.
- We write your social media content, publishing a perfect mix of marketing messages and related content. We keep your social media active. We can do all, or some of your content posting – it’s up to you!
Visit our website https://winsocdigital.com/ or email us for more information at info@winsocdigital.com
