Digital marketing trends 2021
The way in which businesses market to their consumers has changed over the years, but more so in the last year. There are always new trends, fads, or technology influencing the ever-changing tastes of your consumers, which is why it is so important to audit your marketing strategy.
But first, you need to understand how marketing is changing!
We have put together a short list of a few of the most notable changes that have occurred over the last year.
Artificial Intelligence
A topic we have highlighted in previous posts is Artificial Intelligence. Technology is fundamentally changing the way that businesses engage with and convert customers. Techgrabyte have stated “AI latecomers will find themselves at a serious competitive disadvantage within the next several years”. Here at Winsoc Digital, we offer our ‘WinAI’ service, that focuses on machine learning, process automation, retargeting and utilising chatbots.
AI makes it easy to understand consumer behaviour and search patterns by analysing consumer browsing data and subsequently using this information, and utilising technology such as chatbots, to help personalise a customer’s experience. A chatbot is a programme that simulates human conversation, and learns from the questions asked, it also means a business can be contactable 24/7, which in turn helps to improve customer satisfaction.
To better understand all the above, an example would be that of Netflix using your search history to create a ‘Top picks for you’ list and a ‘Top 10 in the UK’ list, to create personalised, targeted “ads”.
Retargeting and Programmatic Advertising
An advertising collaboration with AI: Programmatic advertising. This means using AI to automate adverts which can target specific audiences. As an increasing number of people use the internet to research and make decisions when deciding what business to buy from, there can be an overwhelming amount of competition. One way to get an edge on your competitors is to use consumer search patterns and online behaviour data, to deliver more personalised ads (retargeting). Research shows that 80% of people are more likely to do business with a company if it offers these personalised ads and experiences.
Search Engine Optimisation (SEO)
SEO is the process of improving your website’s rankings on search engines to increase visitors. The higher your search ranking, the more visitors you will get to your website. Why is SEO important? 93% of all website visits start with a search engine, and search engines have been found to drive 300% more traffic to content sites than social media.
Mobile friendly is more important than ever
The amount of people who are accessing the internet via their mobile phone is predicted to grow to 73% by 2025. Mobiles have become the preferred choice for online searches, with 66% of mobile searches coming from iOS devices, and driving 77% of mobile purchases in the UK, so it’s more important than ever to ensure your website displays well on both desktop and mobile, to create a seamless experience.
Don’t fall behind in the marketing game, and don’t wait for customers to come to you. At Winsoc Digital, we specialise in developing and implementing digital strategies to help your business grow. Head to our ‘Services’ and ‘Pricing’ pages to read more about our packages and how we can help your business digitally transform. https://winsocdigital.com/
