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What is a
Digital Consultant?
The world is going digital at an increasingly fast pace with 94% of households now having internet access
The digital space encompasses anything that is connected online such as websites, mobiles phones, social media platforms. We consult on existing digital opportunities and remain up to date on new digital innovations are they appear!
Audit
Audit your business online and let you know areas to improve - We digitally review your company and its immediate eco-structure to highlight risk and opportunity. This includes an analysis of website, social media statistics and mentions, customer reach, mentions and reviews, and a risk and opportunity review. This gives you an overall digital fitness score and informs the strategy we present.
Strategy
Focus on how digital changes affect your business and let you know how to act accordingly - You might have a team of 2, 5, or 20 to handle your digital marketing, but these employees are almost always hired to execute and not write the strategy. Strategy is understanding the best mix of technologies and platforms for your business and what your next move should be.
Competition
Monitor your competition - Do your competitors have a strong social media presence, have they created their own app, or is their site responsive for mobile and tablet users? It’s a digital consultant’s job to keep track of all this and notify you when you’re lagging behind and give you recommendations on what you should be doing to be a few steps ahead of your competitors.
Working Hard For You
Ensure your website is working hard for you – One of the vital duties of a Digital Marketing Consultant is to ensure that your website looks and functions its best. Your customers are on your site 24/7 and there’s constantly a new “normal” in terms of expectations for how you website should look and behave. You want a look that represents your brand, your current business, and one that tells your story to accomplish your objectives. You’ll want someone you can call if something goes wrong and the site needs immediate fixing, no matter what the problem.
Future Proof
Make your business future proof – It’s our job to help you understand the best foundation for where you are now, and also what you want to be doing in the future. Building on the right foundation with clean code will enable you to easily add on the functionality you wanted to add initially but waited to do so for 18 months. Ensuring that you’re building on the right technology will save you thousands of pounds and many headaches when you suddenly realise that the site you built for marketing purposes isn’t capable of doing what you want it to, and now you need to build from scratch all over again.
The Four Main Areas
We Look At Are;
Business Overview
How is the business built up digitally? It is important here to understand what kind of IT setup a business has, what software and technology they use and the server and hosting configurations to understand what risks there may be in a setup including any potential legal complications and evaluate the scalability of the business.
The Market
How big is the digital market of the business and how is it developing? The digital size of the specific market and its future potential development needs to be assessed to gauge what the potential is of doing business in this industry online and what are the “realistic” growth opportunities.
Competition
What competition exists online and how strong is it? Establishing who the online competitors for a business are, how much market share they have and the development of this is crucial to understanding the market dynamics at large (which may differ drastically to offline) as well as assessing any potential growth or risks.
Digital Platform KPIs
It needs to be understood how potential business is reaching the company and in addition how brand awareness can affect this or can be affected by this. An e-commerce business, for example, might be assessed upon KPIs such as traffic, conversion rate, transactions, average order value, and revenue.
Digital Due Diligence
What is digital due diligence?
Due diligence is performed before the acquisition or sale of a company or other investment in order to assess and confirm that the investment is fit for acquisition. It is primarily undertaken on behalf of investors in order to provide them with adequate information to make an investment decision.
Digital due diligence focuses on the online business and potential of a company.
Digital Due Diligence
Pitch Process.
Pre pitch digital diligence
This is completed before a business pitches to a seller.
Post pitch digital diligence
This is when a company has won the mandate to sell the business and has to prepare the client – specific guidance as how a future owner could gain advantage is particularly important here.
Pre pitch longer term
We have previously worked with firms who are looking to the future to sell a company and recognise that they have a poor digital presence. We can audit and strategize to improve this area of the company as a more long term approach pre sale.
Individual diligence
We have also been approached by individuals who wish to improve their own personal digital image. This can span linkedin and other social media accounts, blog content, google result cleaning and “our team” bios
Case study
We worked with a leading lintel manufacturer to provide pre pitch digital diligence, giving them an insight into their online channels, competitors and stockists.
We concluded that, whilst the company in question had some way to go to be digitally fit, they had the luxury of the backing of 2 of the biggest builders merchants in the UK who had a very strong social media presence and reach.
| Stockists | Website | Other | ||||
|---|---|---|---|---|---|---|
| Travis Perkins | www.travisperkins.co.uk/ | 7619 | 2601 | 55497 | YouTube | |
| Jewson | www.jewson.co.uk/ | 26000 | 41078 | 17009 | ||
| Keyline Builders Merchants | www.keyline.co.uk/ | 2914 | 3476 | 4827 | YouTube | |
| MP Moran & Sons | www.mpmoran.co.uk/ | 1284 | 3471 | 114 | Sells via eBay | |
| Civils & Lintels | www.civilsandlintels.co.uk/ | 65 | 938 | |||
| Built/ Timber & Building Supplies | www.built.co.uk/ | 857 | 2600 | YouTube | ||
| Turnbull | www.turnbullsonline.co.uk/ | 1480 | 612 | YouTube | ||
| Condell Building Supplies | www.condell-ltd.com/ | 935 | 302 | 33 | ||
| Roger W Jones | www.rogerwjones.co.uk/ | 56 | 1264 | |||
| Kellaway Building Supplies | www.kellaway.co.uk/ | 1576 | 707 | 439 | ||
| Miers Construction Products Ltd | www.miersconstructionproducts.co.uk/ | 283 | 78 | 139 | ||
| Robert Price & Sons | www.robert-price.co.uk/ | 1224 | YouTube | |||
CONTACT US
Colony
Jactin House
24 Hood Street
Ancoats Urban Village
Manchester
M4 6WX
EMAIL: [email protected]
PHONE: 01704 513348
LINKS
